Spanish Red Cross “Give Time” (00:50) #
In this new commercial by the JWT agency,
the Spanish Red Cross is requesting neither money nor donations in kind. Rather,
the charity appeal is targeting what is generally thought to be the asset we humans
value most: our time. Just how many people actually spend their time is, however,
demonstrated in this commercial. Whether it be watching passers-by from a window, zapping in front of the TV, or doodling with a pencil – someone who really
considered time to be so precious could
make better use of it. “Give time,” runs
the appeal of this Spanish aid organization. Claim: “Become a volunteer.”