Smirnoff
JWT (J. Walter Thompson), London
[5.07.016]
More Info
Smirnoff “Sea” (00:60) #
A ship is passing through thick banks of
gloomy fog. On board is a seafarer who
takes a big swig from the can he is
holding before throwing it into the sea.
Unexpectedly, this is catapulted back to
him, hitting him on the head. Then countless doubloons are whipped up from the
sandy seabed by a hidden force, before
showering down on the beach. Old fighter
planes, sunken ships, and everything else
that has ever been buried beneath the sea
comes up out of the water and is tossed
ashore. The fog lifts and the sea suddenly
has a bright glow about it. Pay-off: “Extraordinary Purification. Ten Times Filtered.
Triple Distilled. Clearly Smirnoff.”
- Client Smirnoff
- Ad Agency JWT (J. Walter Thompson), London
- Art Director Adam Griffin
- Copywriter Robert Spicer
- Production Company Rattling Stick, London
- Director Daniel Kleinman