![Sundek](https://www.luerzersarchive.com/wp-content/uploads/2007/05/38068.jpg)
Sundek
Grey, Paris
[5.07.046]
More Info
Sundek “Rage” (00:50) #
A young man and his dog enter their flat.
The man puts his foot up on a chair to tie
his shoelace, which suddenly rips. This
causes him to lose his rag and he begins
to wreck the flat, throwing an armchair
through the window and the fridge door
off the balcony, while the lamp ends up in
the display case. Pay-off: “Surfers use
97% of their patience in the water.”
Strapline for their spot advertising surfing
wear: “Sundek – boardshorts and stuff. We
Surf.”
- Client Sundek
- Ad Agency Grey, Paris
- Art Director Giovanni Settesoldi
- Copywriter Luissandro Del Gobbo
- Production Company Les Télécréateurs, Paris
- Director Edouard Deluc
More: Grey Paris
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