Wilkinson
JWT (J. Walter Thompson), Paris
[6.07.021]
More Info
Wilkinson Sword “Fight for kisses” (00:45) #
This computer-animated spot for the new
shaver from Wilkinson takes a peep behind
the oedipal scenes. We are witness
to a battle between a baby and its father,
each vying for the mother’s affections. At
first, we see only the sad husband, who
has since been denied any signs of affection
from his wife. All kissing, cuddling
and love are lavished on the baby. Yet the
man comes up with a solution in the
shape of the new Quattro Titanium from
Wilkinson, which makes his skin as soft as
that of a baby. Incensed, the baby is quick
to size up the new situation and begins to
rehearse its new moves in the battle for
mother. Super: “Fight for kisses.”
- Client Wilkinson
- Ad Agency JWT (J. Walter Thompson), Paris
- Art Director Xavier Beauregard
- Copywriter Vincent Pedrocchi
- Production Company Wanda
- Director Akama