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T.A.G. SF, San Francisco

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Xbox Halo 3 “Believe” (01:30) #
The latest spot for the new XBox console,
“Halo 3 Believe,” captivates on account of
the quite peculiar pathos created with very
simple means. To quiet piano music, the
camera pans, as it would at first appear,
across frozen still-life images of a battle
scene. On closer inspection, however, it is
revealed that a giant battlefield has, with
great attention to detail, been made from
highly realistic model figures illustrating
possible situations from the game in question.
Super: “Believe. Halo 3. Xbox 360
live. Jump in.”

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Xbox Halo 3 “Believe” (01:30) # The latest spot for the new XBox console, “Halo 3 Believe,” captivates on account of the quite peculiar pathos created with very simple means. To quiet piano music, the camera pans, as it would at first appear, across frozen still-life images of a battle scene. On closer inspection, however, it is revealed that a giant battlefield has, with great attention to detail, been made from highly realistic model figures illustrating possible situations from the game in question. Super: “Believe. Halo 3. Xbox 360 live. Jump in.”

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