![Xbox](https://www.luerzersarchive.com/wp-content/uploads/2007/06/38317.jpg)
Xbox
T.A.G. SF, San Francisco
[6.07.024]
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Xbox Halo 3 “Believe” (01:30) #
The latest spot for the new XBox console,
“Halo 3 Believe,” captivates on account of
the quite peculiar pathos created with very
simple means. To quiet piano music, the
camera pans, as it would at first appear,
across frozen still-life images of a battle
scene. On closer inspection, however, it is
revealed that a giant battlefield has, with
great attention to detail, been made from
highly realistic model figures illustrating
possible situations from the game in question.
Super: “Believe. Halo 3. Xbox 360
live. Jump in.”
- Client Xbox
- Ad Agency T.A.G. SF, San Francisco
- Art Director Nate Able, Tim Stier
- Copywriter Mat Bunnell
- Production Company MJZ, Los Angeles
- Director Rupert Sanders
More: T.A.G. SF San Francisco
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