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Grendene Calcador
W/Brasil Publicidade, Sao Paulo
[6.07.072]
More Info
Cover page
Pay-off: Because the earth is blue. Campaign for Ipanema brand
sandals featuring Ipanema’s “spokeswoman,” top model Gisele
Bündchen, and announcing Ipanema’s sponsorship of various
ecology-related foundations such as the WWF.
- Client Grendene Calcador
- Ad Agency W/Brasil Publicidade, Sao Paulo
- Art Director Celso Alfieri
- Copywriter Rui Branquinho
- Photographer Paulo Vainer, Fernando Zuffo