Old Spice
Wieden + Kennedy, Portland
[4.08.011]
More Info
Old Spice Body Wash: “Is It right for me?” [00:60]# In the second spot, we encounter men of the most diverse of ages and of various degrees of hirsuteness – on both head and body – who all ask the decisive question: “Is Old Spice Hair and Body Wash right for me?” Yet they are reassured that Old Spice Hair & Body is, indeed, for everyone. Fittingly, the endline therefore reads “Old Spice Hair and Body Wash is for everyone. Old Spice Hair and Body Wash for hair and for body – for both.” Even, in fact, for men with hair extensions.
- Client Old Spice
- Ad Agency Wieden + Kennedy, Portland
- Art Director Aaron Allen
- Copywriter Mark Fitzloff
- Production Company Smith & Jones, London
- Director Ulf Johansson