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Deutsche Telekom, Bonn

DDB, Hamburg

[5.08.032]

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Deutsche Telekom: “Memorable Moments” [01:25]# Deutsche Telekom is using a touching moment from recent television history to advertise its own services. On the 2007 UK television show “Britain’s got Talent,” the unassuming figure of mobile phone salesman Paul Potts steps onto the stage to sing Puccini’s “Nessun Dorma.” His voice moves everyone to tears, whether they are in the studio or sitting in front of their TV, laptop or mobile phone. Pay-off: “Life gives us unique moments. It’s wonderful that we can share these with other people.“ Tagline: “Discover What Connects Us. Telekom.”

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Deutsche Telekom: “Memorable Moments” [01:25]# Deutsche Telekom is using a touching moment from recent television history to advertise its own services. On the 2007 UK television show “Britain’s got Talent,” the unassuming figure of mobile phone salesman Paul Potts steps onto the stage to sing Puccini’s “Nessun Dorma.” His voice moves everyone to tears, whether they are in the studio or sitting in front of their TV, laptop or mobile phone. Pay-off: “Life gives us unique moments. It’s wonderful that we can share these with other people.“ Tagline: “Discover What Connects Us. Telekom.”

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