HSBC
JWT (J. Walter Thompson), London
[6.08.109]
More Info
HSBC: “Lumberjack” [01:30]# A group of activists (men, women and children) seeking to prevent further areas of woodland from being cleared are arrested by the police. Among them is a woman who, as it emerges, is married to one of the lumberjacks. In the evening, he picks her up from the police precinct. For all their differences, they seem to get along pretty well. With this epic commercial, bank HSBC is seeking to demonstrate that the differing views of its customers teaches it how to improve its service.
- Client HSBC
- Ad Agency JWT (J. Walter Thompson), London
- Art Director Michael Ashley
- Copywriter Dinesh Kapoor
- Production Company Gorgeous
- Director Vince Squibb
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