Hovis: “Go on Lad” [02:30]# This evocative commercial marks 122 years of Hovis while also tracing several chapters of British history. A little boy buys a Hovis loaf and, while on his way home, passes through all the historical events to have left their stamp on this period, right up to the present day. Endline: “Hovis. As good today as it’s always been.”