1/4
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Le Parisien
Euro RSCG, Paris
[6.08.135]
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Le Parisien: “Taxi” [00:30]# Two entertaining spots for Paris paper Le Parisien which reveal what one can be spared when only reading the Le Parisien rather than having to meet the genuine Parisian after whom it is named. An American couple are introduced to the hospitality of the Parisians via Google Earth while a fare in a cab has to endure a lecture on vaginal dryness to which the driver is listening intently. Signoff “Le Parisien. Better to read one than meet one.”
- Client Le Parisien
- Ad Agency Euro RSCG, Paris
- Art Director Eric Astorgue
- Copywriter Antoine Lenoble
- Production Company Premiere Heure, Saint-Cloud
- Director Stéphane Xiberras , Michele Cohen