Honda
Rubin Postaer And Associates (RPA), Santa Monica
[1.09.110]
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Honda Fit: “Defense Mechanism” [00:30]# Futuristic scenes are used to demonstrate the safety features of the Honda Fit. At an intersection, the Honda meets up with a truly menacing-looking car. Yet the Honda mutates into a blowfish, causing the opponent to take flight. In a second scene, the Honda is being pursued by mecha mosquitoes (enormous flying robot mosquitoes) that suck petrol out of cars. Yet they have no chance with the Honda Fit, which is big on fuel economy.
- Client Honda
- Ad Agency Rubin Postaer And Associates (RPA), Santa Monica
- Art Director Brandon Levin
- Copywriter Bill Bayne
- Production Company Digital Domain, Venice
- Director Eric Barba, Brad Parker