Volkswagen
DDB, London
[5.09.103]
More Info
VW Passat: “Positive Thinking” [00:60]# A source of great controversy within the creative community is this spot for the VW Passat, some pronouncing it tops, others calling it a flop. Whatever the case, it certainly is very musical. A man – apparently having been laid off – is seen leaving an office building holding a cardboard box which, to cap it all, he manages to drop. Rather than freaking out, however, he begins to sing while strolling over to his VW Passat. Super: “One thing you can be sure of. VW Passat.”
- Client Volkswagen
- Ad Agency DDB, London
- Art Director Richard Denney
- Copywriter Dave Henderson
- Production Company Independent
- Director Noam Murro