IBCC: “Excuses” [01:30]# A camera pans over a pile of alphabet letters which – once they fly up into the air – come together to form countless excuses. Sentences such as: I’m afraid of doing so, I don’t have the time, or I never remember to do so … excuses that get breast cancer to grow rather than having it detected at an early stage. Super: “Excuses let the breast cancer grow. Do the self-exam today.”