ADIE: “The Big Bosses 1” [00:55]# ADIE is a French firm providing microcredits for business start-ups, the basic principle being that anyone can be a “big boss.”. These two spots feature genuine “big bosses” demonstrating to us that, even for them, things do not always run smoothly. Michel Pébereau, CEO of bank BNP PARIBAS, for example, has troubling handling newspapers in broadsheet format, while the CEO of Danone is unable to park, and Catherine Rambaud of hosiery producer Olympia has been known to slip from her chair during a meeting. Super: “Bosses are people just like you. So why can’t you just be like them? ADIE. Microcredits for Startups.”