Ikea
Hjaltelin, Stahl & Co, Copenhagen
[1.10.042]
More Info
IKEA: “We think you’re too young for Sunny Beach” [00:40]# Ikea is conducting the “We think you’re too young for Sunny Beach” test: the parents of a teenage daughter inform her that they consider her too young for Sunny Beach, whereupon the girl goes absolutely crazy, slamming the kitchen doors and drawers while preparing her muexsli. Finally, she tears out of the room in a huff, with the parents remaining behind speechless and looking at their kitchen, which survived the tantrum unscathed. Super: “Ikea. Tested by everyday life.”
- Client Ikea
- Ad Agency Hjaltelin, Stahl & Co, Copenhagen
- Art Director Peter Stange
- Copywriter Anne Sophie Leise-Hansen
- Production Company Pegasus, Copenhagen
- Director Joachim Back