Diesel
Anomaly, London
[2.10.122]
More Info
Diesel: “Be Stupid” [01:57]# Diesel’s spot from the “Be Stupid” campaign encourages viewers to do exactly what the name says. The world, so the argument goes, is full of clever people who do the right thing and see the world the way it is, while stupid people see the world the way it could be. Because clever people have a brain, while stupid people have eggs. And because clever people criticize while the stupid are creative. Taking a risk is stupid, so being stupid also means being courageous. Because being stupid means that there is something worse than failing – not even trying in the first place.
- Client Diesel
- Ad Agency Anomaly, London
- Art Director Paul Graham
- Copywriter Paul Graham
- Production Company Intro, London
- Director Paul Graham
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