BMW Motorcycles
Serviceplan Campaign X, Munich
[3.10.132]
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BMW S 1000 RR: “Tabletrick” [01:05]# The popular party piece of pulling a tablecloth from under the tableware set out on it so deftly – and so quickly – that nothing gets broken is, of course, a very old trick. Yet BMW has taken a fresh look at the idea and given it a new spin. For this version of the trick, one meticulously lays a table set up in a warehouse and has a BMW motorbike pull the tablecloth away. Will it work? Sure it will! That, after all, is how fast the BMW S 1000 RR can accelerate. Super: “Welcome to Planet Power. BMW S 1000 RR.”
- Client BMW Motorcycles
- Ad Agency Serviceplan Campaign X, Munich
- Art Director Therese Stüssel , Jutta Steinberger
- Copywriter Oliver Palmer
- Production Company The Brainstormclub, Munchen
- Director Hondo Ratkovic , Max Nüchtern