Citroën
Euro RSCG Milan, H Paris
[3.10.136]
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Citroën C3 Picasso: “The Dog” [00:54]# A very moving tale of a dog wandering around lonely and abandoned. Nobody is prepared to take it in or even give it any attention. No wonder, actually, because the dog is made out of an old hairdryer, a bag, and socks and shoes that no one needs anymore. With the new Citroën C3, however, you don’t have to dispose of your old stuff in this way, the car boasting a trunk that is big enough to accommodate it all – including the poor mutt fashioned from unwanted junk. Super: “Don’t leave the things you love behind. Citroen C3 Picasso. La Spacebox.”
- Client Citroën
- Ad Agency Euro RSCG, Milan, H, Paris
- Art Director Luca Cinquepalmi
- Copywriter Marco Venturelli
- Production Company Wanda
- Director Sebastian Strasser
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