Petit Bateau
BETC, Paris
[3.10.154]
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Petit Bateau: “Izia’s months” [02:30]# Petit Bateau used to produce only children’s clothing but, today, the fashion brand accompanies people from their early life through to adult years. Izia, for example, is a French rock singer who gives her voice and face to this spot. We see her at the age of 0-231 months. As each month goes by, we are shown a different picture of her (and, naturally, of children that look like her). We thus watch her grow up – evolving from a baby to a young woman – in time-lapse photography. And, of course, always sporting Petit Bateau.
- Client Petit Bateau
- Ad Agency BETC, Paris
- Art Director Florence Bellisson
- Director Francois Peyranne