Puma: “Hardchorus” [02:00]# With a number of FA Cup football fixtures haven fallen on Valentine’s Day this year, Puma came up with this viral examining how soccer fans could make up to their sweethearts for their 90-minute match absence. A bunch of football fans get together in a pub to sing the 1997 chart hit “Truly Madly Deeply” by Australian pop combo Savage Garden. This was then put on the Pumahardchorus.com website from which soccer enthusiasts can send it to their squeeze with a personalized video message. Super: “It’s Match Day. It’s Valentines Day. Let your better half know how you feel. Dedicate and send this song at pumahardchorus.com.”