Luvs Diapers
Saatchi & Saatchi, New York
[4.10.110]
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Luvs Diapers: “New Kid” [01:55]# David sees himself facing a tricky situation when his wife introduces him to a younger, more attractive man – Michael – as a new member of the family. The guys are told they will have to get on well with each other and will, just like siblings, even have to share the same room. This comical spot is advertising the website of diapers producer Luvs, where new parents can swap stories such as those telling others what can happen when a new brother or sister arrives. Super: “The second kid is a whole new ballgame. To share your own stories visit luvsdiapers.com.“
- Client Luvs Diapers
- Ad Agency Saatchi & Saatchi, New York
- Art Director Harold Einstein
- Copywriter Gerry Graf
- Production Company Station, London
- Director Harold Einstein
More: Saatchi & Saatchi New York
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