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Best Buy
Crispin Porter + Bogusky, Miami
[4.10.122]
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Best Buy: “Recycle it on” [01:00]# A guy taking delivery of his new notebook is about to toss out his old one. Yet simply dumping it in the garbage is not an option, so he shoves it into the hands of his neighbor. She, for her part, wraps it in a newspaper, and the buyer of the paper passes it on, etc… and this continues until the notebook ends up at Best Buy, the consumer electronics chain. They recycle used appliances – no matter where they come from. Super: “Best Buy. Buyer be happy.“
- Client Best Buy
- Ad Agency Crispin Porter + Bogusky, Miami
- Art Director Drew Pautler
- Copywriter Michael Danko
- Production Company Tool of North America, Santa Monica
- Director Geordie Stephens
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