Levi’s: “Ready to Work” [01:53]# Hard times have fallen on the town of Braddock in Pennsylvania. Once known for its steel mills, it has been fighting for survival after years of economic crisis. Levi’s has donated money to help revitalize
the town and is paying its inhabitants to appear in this Levi’s spot and the print ads forming part of the same campaign. Clad in Levi’s Work Wear, they embody the spirit of America’s new pioneers, who work hard to rebuild their homeland despite the crisis. Super: “Go forth.”