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Hiltl
This is not a cordon bleu.
This is not a hamburger. – Deceptively real looking delicacies made from tofu and seitan: available in Switzerland’s first vegetarian butcher’s shop.
This is not a sausage. This campaign references the famous painting “The Treachery of Images” by René Magritte, showing a pipe captioned “Ceci n’est pas une pipe,” designed to illustrate the fact that a representation of an object is never actually the object itself.
Hiltl
This is not a cordon bleu.
This is not a hamburger. – Deceptively real looking delicacies made from tofu and seitan: available in Switzerland’s first vegetarian butcher’s shop.
This is not a sausage. This campaign references the famous painting “The Treachery of Images” by René Magritte, showing a pipe captioned “Ceci n’est pas une pipe,” designed to illustrate the fact that a representation of an object is never actually the object itself.

Hiltl

Ruf Lanz, Zurich

[6.13.087]

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This is not a sausage.

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bfu – Beratungsstelle für Unfallverhütung
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