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Mars

Abbott Mead Vickers (AMV) BBDO, London

[2.14.128]

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Mars: “The Unluckiest Man”# A man smashes a number of mirrors, walks under a ladder, and treads on a four-leaf clover Even after this, however, he is still able to win a Mars bar. Payoff: “With a one in six chance of winning a free bar, you don’t have to be lucky to be a winner.”

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Mars: "The Unluckiest Man"# A man smashes a number of mirrors, walks under a ladder, and treads on a four-leaf clover Even after this, however, he is still able to win a Mars bar. Payoff: “With a one in six chance of winning a free bar, you don’t have to be lucky to be a winner.”

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