What at first looks like a normal YouTube video is an interactive and highly entertaining commercial for Tippex. A hunter confronted with a bear turns to viewers and asks them whether or not he should shoot the beast. Users are then able to “white out” the word “shoot” from the title – “A hunter shoots a bear” – of the video and replace it with a verb of their own choosing, changing the course of the storyline as they do so.

Daniele Fiandaca: “Best use of YouTube since Warioland did the first ever YouTube takeover. Fun interactive campaign that really highlights
the product.”