Tipp-Ex
Buzzman, Paris
[1.11.002]
More Info
What at first looks like a normal YouTube video is an interactive and highly entertaining commercial for Tippex. A hunter confronted with a bear turns to viewers and asks them whether or not he should shoot the beast. Users are then able to “white out” the word “shoot” from the title – “A hunter shoots a bear” – of the video and replace it with a verb of their own choosing, changing the course of the storyline as they do so.
Daniele Fiandaca: “Best use of YouTube since Warioland did the first ever YouTube takeover. Fun interactive campaign that really highlights
the product.”
- Client Tipp-Ex
- Ad Agency Buzzman, Paris
- Art Director Louis Audard
- Copywriter Tristan Daltroff
- Production Company Elegangz, Paris
- Director Olivier Bennoun