A small but impressive selection of movies made by users of the shock- and waterproof Go Pro camera. We swim alongside dolphins and stare into the jaws of a lion as it chews on a Go Pro camera.

Charlie Gschwend: “When you make a product that makes viral videos, who needs an ad agency? Go Pro users are shooting everything from wrestling lions to Hello Kitty in space. Every video is a rock- solid product demonstration. And it’s a testament to the brand that these accidental ad makers always mention it by name.”