Shangahai Genereal Motors
Lowe, Shanghai
[3.15.166]
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Shanghai General Motors: “Human Traffic Sign”# A moving campaign in which the victims of road accidents themselves hold up traffic signs that drivers evidently failed to heed. A spot for Shanghai General Motors
- Client Shangahai Genereal Motors
- Ad Agency Lowe, Shanghai
- Creative Director Norman Tan , Zeng Qiang
- Art Director Kidd Zhang , Hans Han , Zhenjiang Chen
- Copywriter Cherry Wang , Willow Yang
- Production Company Locus Creative Studios, Seoul , A New Life Films
- Director Eun Taek Cha