Forever 21
BREAKFAST, New York
[5.15.002]
More Info
A screen made of old spools – reels on which thread is wound – is used to reproduce digital images posed by Instagram users.
Daniel Wright: “I find it hard to go past a screen made of things that aren’t for making screens with. And this is a good one. With 6,400 pixels made from motorized reels of multicolored thread, the Thread Screen displays users’ Instagram images live in-store. A beautifully executed combo of fashion and technology from the very clever people at Breakfast NY.”
- Client Forever 21
- Ad Agency BREAKFAST, New York
- Creative Director Andrew Zolty
- Production Company BREAKFAST, New York