Ikea
The Monkeys, Sydney
[3.16.104]
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Ikea “Best Toy Ever”#
Children seen talking about, and playing with, their “best toy ever,” and showing us their own particular favorites, be it a ball, a teddy, a game, a robot, etc. Amid it all,there is also talk of invisible toys and imaginary friends – and there is one toy alluded to whose identity we are unable to figure out until the very end. An Ikea commercial.
- Client Ikea
- Ad Agency The Monkeys, Sydney
- Creative Director Paul Bruce
- Art Director Barbara Humphries
- Copywriter Tim Pashen
- Production Company The Sweetshop
- Director Louis Sutherland
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