Left: Here, the wild remains wild. Right: And coffee tastes like coffee.
Pay-off: Chat Noir. Coffee’s true taste.
Art directed by Erik Vervroegen, this ad appeared in Vol. 3-1993.
This time around, we go way back in time to showcase the very first ads to have featured in our magazine that were created by then-unknowns who have since gone on to rank among the most celebrated creatives of the past 20 years.