Amstel
180, Amsterdam
[5.16.068]
More Info
Amstel “Pass It On”
A glass of freshly poured beer sets off on a journey, being passed from one person to the next, on to the next waiting hand, etc. But who is this mysterious “Alex” for whom the precious cargo is intended? Well, it turns out to be the lighthouse-keeper, who, once the beer finally reaches him, raises the glass to his generous friends. And they, of course, do the same.
- Client Amstel
- Ad Agency 180, Amsterdam
- Creative Director Dan Treichel , Dave Canning
- Art Director Ed Ryder
- Copywriter Francesco Grandi
- Production Company Blink
- Director Bjorn Ruhmann