Channel 4
4Creative, London
[5.16.143]
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Channel4 “We’re Superhumans”
To the strains of Frank Sinatra’s “Yes I Can,” a guy in a wheelchair sporting a Sinatra outfit escorts us through a commercial showcasing the incredible feats the Paralympic team – aka the “Superhumans” – are capable of in Rio. Channel4 has been shown the Games.
- Client Channel 4
- Ad Agency 4Creative, London
- Creative Director John Allison, Chris Bovill, Alice Tonge
- Art Director Dougal Wilson, Alice Tonge, Richard Biggs, Jolyon White
- Production Company Blink
- Director Dougal Wilson
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