Ubisoft
BETC, Paris
[1.17.068]
More Info
Ubisoft “The Change”
Unlike the preceding videogames, which were predominantly set in the 19th century, the new product – which goes by the name of Far Cry Primal – from Ubisoft takes us back to prehistoric times. And this time it is less about sophisticated weapons systems, which – of course – did not exist back then anyway, but about the will to fight for survival. It does, after all, take a whole lot of courage to attack a saber-toothed tiger with just a bone.
- Client Ubisoft
- Ad Agency BETC, Paris
- Creative Director Stéphane Xiberras
- Art Director Juri Zaech
- Copywriter Samuel Moore
- Production Company Wanda
- Director Ivan Grbovic