Don’t Drink And Drive
Publicis, Milan
[1.17.002]
More Info
Both genuine and retouched footage of an active and highly successful life in motorsport. Sir Jackie Stewart shows us that, no matter what vehicle he may happen to be driving at any one time, he always acts very responsibly, never ever drinking and driving.
Karpat Polat: “This Heineken campaign is impressive because it demonstrates to us the life of one of the world’s most skillful drivers, Sir Jackie Stewart, covering both his past career and his ‘Never drink and drive’ principle, If the Flying Scot – as he is known in the F1 world – has said that, we should listen to him, right?”
- Client Heineken
- Ad Agency Publicis, Milan
- Creative Director Bruno Bertelli , Luca Cinquepalmi , Marco Venturelli
- Art Director Alessandro Candito
- Copywriter Bruno Vohwinkel
- Director Gary Freedman