Johnson & Johnson
Proximity, Bogota
[2.17.046]
More Info
In Cali, you’re exposed to 10% more UV radiation than above sea level.
Strapline: Sundown. Protect yourself always.
Awareness campaign highlighting the importance of
daily sunscreen protection, there being a risk in some
cities in Colombia of overexposure to UV radiation.
- Client Johnson & Johnson
- Ad Agency Proximity, Bogota
- Creative Director Horacio Maggi
- Art Director Johnny Ray Osorio, Juan Carlos Piñeres, Javier Torres
- Copywriter Christian Tufano, Juan David Vasquez
- Illustrator Juan Carlos Piñeres
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