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State Farm

DDB, Chicago

[3.17.120]

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State Farm “Following”
A man’s life changes one day when he is quite literally pursued by causes – dogs, veterans, the homeless – all clamoring for his help. What begins with just a single stray pooch turns into an entire army of people, finally prompting him to volunteer for work in the community with the “Neighborhood of Good” project, whose motto is: “You can lift the weight of caring by doing.”

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State Farm “Following” A man’s life changes one day when he is quite literally pursued by causes – dogs, veterans, the homeless – all clamoring for his help. What begins with just a single stray pooch turns into an entire army of people, finally prompting him to volunteer for work in the community with the “Neighborhood of Good” project, whose motto is: “You can lift the weight of caring by doing.”

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