Pedigree
Colenso BBDO, Auckland
[3.17.124]
More Info
Pedigree “Scared”
Thunder and lightning used to send a little girl
scurrying to her mother’s bedroom, though she
was never allowed to stay. Yet those rules, we
learn, have been eased a little now that the
bedfellow is a dog … One in a series of commercials
promoting Pedigree’s adopt-a-dog “Child
Replacement Program” – coming complete with
tips on how to turn a former kid’s duvet into
a dog bed.
- Client Pedigree
- Ad Agency Colenso BBDO, Auckland
- Creative Director Andre Sallowicz, Simon Vicars
- Art Director Simon Vicars
- Copywriter Andre Sallowicz
- Production Company Exit Films, South Melbourne
- Director Adam Gunser
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