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Road Safety Authority

Irish International BBDO, Dublin

[6.17.029]

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Road Safety Authority “Signs”
“Don’t do this and don’t do that,” “No this and no that” – everywhere we go, we encounter signs either cautioning us or policing our behavior in one way or another. Yet there can be something positive about them, most especially when the signs in question warn us to slow down. In this particular spot, Road Safety Authority addresses the issue of speeding by motorcyclists – seeking to ensure that not yet another weeping widow is left behind with a child that will grow up without a father.

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Road Safety Authority “Signs” “Don’t do this and don’t do that,” “No this and no that” – everywhere we go, we encounter signs either cautioning us or policing our behavior in one way or another. Yet there can be something positive about them, most especially when the signs in question warn us to slow down. In this particular spot, Road Safety Authority addresses the issue of speeding by motorcyclists – seeking to ensure that not yet another weeping widow is left behind with a child that will grow up without a father.

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