Absolut Vodka
Alexander Bielovich
[1.18.106]
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Absolut Vodka “Africa On Fire”
In the latest of the characteristically colorful series of commercials for Absolut Vodka, we
meet a number of African superheroes in the form of seemingly quite average people. Equally dominant themes in this commercial – promoting the “One Source” festival of African creativity – include the power of fire, dance, and the elements, and the yearning for freedom.
- Client Absolut Vodka
- Ad Agency Alexander Bielovich
- Creative Director Ryan McManus
- Art Director Andrew Ringrose, Ernst Lass, Hannes Esterhuizen
- Copywriter Mari Basson
- Director Sunu Gonera
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