Monoprix
Rosapark, Paris
[1.18.109]
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Monoprix “Reversible Story”
There are, as we learn here, two ways to tell a story about breast cancer. When told in reverse, however, the story is far more life-affirming, restoring women’s self-esteem and the belief that they can still be beautiful and sexy even after surgery. A commercial for retail chain Monoprix and lingerie brand Garance.
- Client Monoprix
- Ad Agency Rosapark, Paris
- Creative Director Gilles Fichteberg
- Copywriter Louise Mussot
- Production Company Phantasm
- Director Valerie Donzelli