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Renault Dacia

Publicis, London

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Dacia “Simple Is Smart”
With life being way too complicated as it is, the new Dacia is seeking to take a different approach, dispensing with unnecessary extras or
gadgets no one will never use, which also leaves fewer things to go wrong. And the commercial is equally no-frills, opting for a monochromatic paper animation style.

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Dacia “Simple Is Smart” With life being way too complicated as it is, the new Dacia is seeking to take a different approach, dispensing with unnecessary extras or gadgets no one will never use, which also leaves fewer things to go wrong. And the commercial is equally no-frills, opting for a monochromatic paper animation style.

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