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Renault Dacia
Publicis, London
[1.18.130]
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Dacia “Simple Is Smart”
With life being way too complicated as it is, the new Dacia is seeking to take a different approach, dispensing with unnecessary extras or
gadgets no one will never use, which also leaves fewer things to go wrong. And the commercial is equally no-frills, opting for a monochromatic paper animation style.
- Client Renault Dacia
- Ad Agency Publicis, London
- Production Company Aardman Animations, Bristol
- Director Danny Capozzi
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