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Mars (Masterfoods)
Energy BBDO, Chicago
[4.18.078]
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Mars, Inc. “Regrets To Fight Regret”#
We all have regrets, and some have more impact on our lives than others. As illustrated here by senior citizens elaborating on a specific lifelong regret – something they did or failed to do when they were younger – in order to engage young consumers to do something new to effect change in their lives.
- Client Mars (Masterfoods)
- Ad Agency Energy BBDO, Chicago
- Creative Director Pedro Pérez, Andres Ordonez, Josh Gross
- Art Director Fernando Passos, Chris Cavalieri, Tyler Bartley
- Copywriter Dan McCormack, Tori Probert, Alejandro Peré
- Production Company Flare
- Director Jeff Adkins
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