Rare Stripes
Marcel, Sydney
[5.18.002]
More Info
Another amazing WWF project – this one complete with tiger-design clothing collection. In a bid to raise awareness of the plight of the tiger, WWF teamed up with Tiger Beer, fashion brand Kenzo, and artists and designers from all over the world. All proceeds from the sale of garments will go to support efforts to protect this endangered species.
Rafael Segri & Kiko Mattoso: “A really well-directed piece of content and a very nice campaign to help save tigers from extinction. A limited-edition clothes collection that tells stories of tigers is an effective way to make people aware of the problem in the world but, most especially, in their own countries. It’s also nice to see three brands partnering to protect wildlife.”
- Client Kenzo, WWF, Tiger Beer
- Ad Agency Marcel, Sydney
- Creative Director Wesley Hawes, Grace O’Brien, Andrea Sarcullo
- Art Director James Dive
- Copywriter Cathy Song
- Production Company Good Company
- Director Scott Cudmore
More: Marcel Sydney
More: Kenzo, Tiger Beer, WWF
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