Ikea “The Jewel”# Opening on a shot of a beautiful woman slipping on a necklace, surrounded by magical elements, with chirpy music playing in the background, the spot subsequently shows a cloud of butterflies following the lady around her luxurious home.
And, oh look, there is even a horse whinnying on the staircase. But hang on … wasn’t this supposed to be an Ikea commercial, not a promotion for a luxury home …?