Jasmin Roy-Sophie Desmarais Foundation “Public transport”#
With a mission to fight bullying and promote caring relationships and healthy emotional habits, this Canadian not-for-profit launched a campaign with two movie-like spots taking us into the universe of two supervillains, who are actually soon revealed to be the kind of villains we meet in everyday life, be it on a bus or in the workplace. A campaign making it quite clear that the behavior of bullies should never be tolerated. Payoff: Be a hero. Stand up against bullying.