Peace Collective
Zulu Alpha Kilo, Toronto
[3.19.081]
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Peace Collective “#UnravelHate”#
Aren’t we all long sick of seeing that red MAGA (Make America Great Again) hat? So indeed is clothing brand Peace Collective, and to show what they represent – namely acceptance – they unpicked the logos from the hats stitch-by-stitch to create a new lettering: “Welcome to Canada.” In the ad, we see refugees from a variety of warravaged countries saying how pleased and accepted the newly lettered hats make them feel.
- Client Peace Collective
- Ad Agency Zulu Alpha Kilo, Toronto
- Creative Director Zak Mroueh , Ian Simpson , Catherine Allen
- Art Director Caroline Sierra-Bornais
- Copywriter Luke McNeill
- Production Company Zulubot
- Director Catherine Allen , Barbara Shearer
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