Vauxhall “Cinderella”#
Reversing still seems to be a challenge for many drivers, and that is why so many car companies keep launching new technologies to help with that difficult exercise. To emphasize how enormously difficult reversing can be, and to highlight the benefits of its new camera, Vauxhall decided to launch this campaign featuring an animation telling the famous Cinderella fairytale backwards … and you can no doubt already imagine how that one went.