SickKids Foundation
Cossette, Toronto
[6.19.130]
More Info
Sick Kids Hospital “This Is Why”#
A 140-second long spot for Canada’s SickKids
Foundation, with a reinterpretation of Nine Inch
Nails’ “Hurt“, voiced by a little girl. We are taken
behind the scenes of the hospital to see the wide
range of treatments, recoveries, heartbreaking
moments and hard-fought triumphs taking place
there each day. This touching and intense ad
should match the intensity of the limitations
being faced by the 70-year-old hospital, which
struggles to meet modern building codes. Sick-
Kids Foundation is working to raise $1.3 billion
for a new hospital.
- Client SickKids Foundation
- Ad Agency Cossette, Toronto
- Creative Director Carlos Moreno, Peter Ignazi
- Art Director Jaimes Zentil
- Copywriter Craig McIntosh
- Production Company Skin & Bones
- Director Mark Zibert
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